Herschend to Acquire Silverwood
Corkscrew at Silverwood (Photo: Silverwood)
Herschend Family Entertainment Corporation, the world’s largest family-held themed attractions company, and Silverwood, Inc., owner of Silverwood Theme Park, have signed an exclusive term sheet for Herschend to acquire Silverwood.
Silverwood (Athol, Idaho) was founded in 1988 by Gary Norton and operated by his family for three generations. It is one of the most successful family-operated theme parks in the United States. The park features 70 rides and attractions, including Boulder Beach Water Park.
“Silverwood has been our family’s life’s work for more than three decades,” said Paul Norton, Silverwood’s Chief Operating Officer. “When the time came to pass the torch, Herschend was the only choice. They share our values, our long-term approach, and our belief that parks like this are built by people with heart.”
Herschend operates more than 40 family entertainment brands across North America, including Dollywood, Silver Dollar City, and the Harlem Globetrotters. In May 2025, Herschend completed the acquisition of Palace Entertainment’s U.S. Parks, which included Adventureland, Castle Park, Dutch Wonderland, Idlewild & SoakZone, Kennywood, and Lake Compounce.
“This is more than a business transaction—it’s the continuation of a legacy,” said Andrew Wexler, CEO of Herschend. “We are honored that the Norton family has trusted us to carry their vision forward and excited to welcome the Silverwood hosts and guests to Herschend.”
The parties have begun the due diligence process and are working toward finalizing the transaction.
